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Brand Advocate
By : Zak Romanoff Zak@omnifs.com A brand advocate is hired to bring a brand opportunities to increase sales. One thing about OMNI Food Sales - we are resourceful. If there is an opportunity for brand growth, we communicate it to our partners. I smile after...
Always Meet in Person
By : Zak Romanoff Zak@omnifs.com Always meet in person. I know the drive is long, there’s traffic, and there are other things we can be doing but when people meet together they almost always collaborate to make things happen..,it’s human nature. The...
Winning On Game Day
By : Zak Romanoff Zak@omnifs.com In business and sales, you have to get UP for Game Day. Game Day is when you present your products. When you envision something happening in your mind and then you see it happen in front of your eyes, it's a beautiful thing. It...
The Show Rolls On, Rain Or Shine
By : Zak Romanoff Zak@omnifs.com The best marketing/sales plan in the world will fail if it is not based around reality. Put lots of thought and creativity into your promotions, but make sure they are based on practicality. Get out there and see what trends,...
Do What Makes You Happy
By : Zak Romanoff zak@omnifs.com I love these events for a few reasons: 1) No phones-it feels great to be one with nature for a few hours 2) We are not concerned with completion time - finishing as a team is the goal in itself 3) It's all about having a...
Always Remember Where You Started
By : Zak Romanoff zak@omnifs.com May 7, 2018 When I was 15 and saving money to buy my first car, one of my first jobs was as a "locker room attendant" at Old Oaks Country Club. My tasks included cleaning members' golf shoes, shining members' dress shoes, and...
Anything Worthwhile Is Going To Take Time And Effort
By Zak Romanoff Zak@omnifs.com April 30, 2018 Anything worthwhile in life is going to take time and effort. If you want to be the best, you have to do the best work. In the food industry, we aren't designing rockets, we are serving families and helping people...
Not All Days Are Created Equal
By Zak Romanoff Zak@omnifs.com April 23, 2018 Not all days are created equal. Days, weeks, and sometimes months are spent preparing, organizing, discussing, and thinking about what decisions to make in meetings. Much fewer days will be spent actually meeting...
No Shortcuts in this Market
By : Zak Romanoff zak@omnifs.com April 16, 2018 Metro New York is the most difficult market to sell in the entire country because there are hundreds of independently owned stores. Even the big chains are independently owned and each of them manages every...
The Cardi B Phenomenon And Why It Matters To The Food Industry
By Zak Romanoff zak@omnifs.com April 9, 2018 It’s hard not to notice Cardi B these days. Her hit - single “Bodak Yellow” broke all kinds of records in 2017, she’s had a few more chart-toppers since then, and last week her debut rap album “Invasion of Privacy”...
What is Your Basketball?
By Zak Romanoff zak@omnifs.com April 2, 2018 Why am I posting a pic of our OMNI basketball team? Because working in #sales is #highpressure. We often need to do whatever we can to ‘beat last year’s number'. This can be mentally tolling. I’m not one of those...
OMNI Food Sales = Brand Advocate
By Zak Romanoff Zak@omnifs.com March 26, 2018 “They are lazy” “They don’t care about the business” “They are a necessary evil” These are all things said about food brokers. It makes my stomach turn when I hear this. The truth is, a few bad ones give us all...
The Show Must Go On!
By Zak Romanoff zak@omnifs.com March 19, 2018 One of my favorite buyers recently retired. Over the years, him and I had developed a great relationship. There was a level of trust on both sides. I proved myself to him and he rewarded me for that. We had a lot of...
To Know Where an Industry is Going, You Have to Listen & Learn Where it Came From
By Zak Romanoff zak@omnifs.com March 12, 2018 This friend knew my late great grandfather Nat, late grandfather Jerry, my father, and me - 4 generations of Romanoff’s. Lord help him! He’s still smiling! To know where an industry is going, you have to listen and...
Are You Looking to Launch Your Food Brand in the Metro New York Market?
By Zak Romanoff Zak@omnifs.com March 5, 2018 ATTENTION : PRACTICAL post here ... NOT motivational/inspirational Who lives in the real-life, pressure-filled “business bunkers”? Who has to meet hard sales goals? Much respect to those who do. Are you looking to...
It’s in My DNA
By Zak Romanoff Zak@omnifs.com February 28, 2018 I represent the 5th generation of Romanoff’s in the food industry. OMNI was founded 20+ years ago by my father. This business is literally in my DNA. Family businesses are able to make strategic long term...
Learn Something New on Almost Every Call
By Zak Romanoff zak@omnifs.com February 26, 2018 Celebrating a successful sales call with a Sicilian slice from the best pizzeria I know #salspizza. We covered some ground today. I learn something new on almost every call I go on, and today was no exception....
15 Years Ago, UA Wasn’t on Anybody’s Radar
By Zak Romanoff Zak@omnifs.com February 19, 2017 15 years ago, UA wasn't on anybody's radar. Today they are the #1 innovator in the...
