By : Zak Romanoff


The best marketing/sales plan in the world will fail if it is not based around reality. 

Put lots of thought and creativity into your promotions, but make sure they are based on practicality. 

Get out there and see what trends, items, and merchandising techniques are being utilized at store level.

Don’t rely on someone else to tell you, go out and see with your own eyes. 

And of course – do not be discouraged by a little rain – the show rolls on, rain or shine!




Agree? Disagree? Send me an e-mail, I would love to hear your thoughts…



OMNI Food Sales is a New York Food Brand Advocate sales and marketing company… Working with food brands to increase their sales/ launch new items at traditional grocery retailers in the Metro New York market…

Check out our short film about the market with the highest number of independently owned supermarkets in the country!

Follow me on Instagram @zakromanoff