By Zak Romanoff


  • “They are lazy” 
  • “They don’t care about the business”
  • “They are a necessary evil” 

These are all things said about food brokers. It makes my stomach turn when I hear this. The truth is, a few bad ones give us all a bad name. My heart goes out to the companies who receive bad information, misinformation, or flat our lies from food brokers. All I can do is shake my head and think how they took these brands for granted.

  • “Someone told me it would be a good idea to give Distributor X a life-time exclusive on our product”
  • “They told us to promote the same way at every account”
  • “They told us product sampling is a waste”

I always thought, how can OMNI separate itself from those companies that give brokers a bad name?

That’s why, when talking with brands, I don’t refer to OMNI as broker.  A broker is what you get when you buy or sell a home – a singular transaction.  OMNI is a Brand Advocate –  a ‪24/7‬ partner.  We guide brands to launch and grow their product lines day in and day out, year over year – keeping an eye on the competition and recommending ways to maintain growth curves.


OMNI Food Sales = #BrandAdvocate


Agree? Disagree? Send me an e-mail, I would love to hear your thoughts…



OMNI Food Sales is a New York Food Brand Advocate sales and marketing company… Working with food brands to increase their sales/ launch new items at traditional grocery retailers in the Metro New York market…

Check out our short film about the market with the highest number of independently owned supermarkets in the country!

Follow me on Instagram @Zakromanoff