By Zak Romanoff


Why am I posting a pic of our OMNI basketball team?

Because working in #sales is #highpressure.

We often need to do whatever we can to ‘beat last year’s number’. This can be mentally tolling. I’m not one of those people who pretends to be ‘always on’… those are the guys you end up reading about in the newspaper for doing something horrific…

Everybody needs time to refresh themselves. That’s what basketball is for me – a time to forget about the daily battles, goals, back and forth negotiations, etc.  It’s a funny thing that happens after playing – I come back to those same battles feeling refreshed and ready to take on whatever comes at me. #Mentalhealth doesn’t get talked about enough and it affects many people in leadership positions. Of course the physical exercise is beneficial and it’s great to hang around with these knuckleheads, but it also keeps my mental game sharp and cool…

What is your #basketball?


Agree? Disagree? Send me an e-mail, I would love to hear your thoughts…



OMNI Food Sales is a New York Food Brand Advocate sales and marketing company… Working with food brands to increase their sales/ launch new items at traditional grocery retailers in the Metro New York market…

Check out our short film about the market with the highest number of independently owned supermarkets in the country!

Follow me on Instagram @zakromanoff