What is the definition of a
Food Broker Brand Advocate?
The role of a traditional food broker has changed over the years. The word “broker” doesn’t accurately describe the role that OMNI Food Sales plays in the manufacturer, distributor, retailer relationship.
Zak Romanoff, President of OMNI Food Sales, unveiled his groundbreaking book, “Death of a Broker: How a Brand Advocate was Born” (The Three Tomatoes Publishing, July 2023), a captivating account of his journey from re-imagining his food brokerage business to becoming a disruptor in the dynamic marketing and sales landscape of the billion-dollar food distribution industry.
With a unique blend of innovation, relationship-building, and a deep-rooted commitment to core values, Zak showcases his transformation from a boss to a true leader who harnesses the power of love and dedication to achieve extraordinary success. Buy a copy of his book here.
These organizations have sought the answer to: what is a Brand Advocate?
Zak Romanoff is interviewed by Valerie Smaldone, Bagels & Broadway podcaster.
Zak Romanoff visits his Alma Mater, the University of Connecticut to deliver a Masters Class in Branding & Marketing to undergrads and alumni. Zak details his personal experiences and mentors during his time in Storrs, which had a significant impact on him. He also explains his motivation for marketing himself and OMNI Food Sales as “Brand Advocates” and the exciting journey that has transpired over the past several years to where he is today.
OMNI Food Sales President Zak Romanoff discusses Branding, Marketing & Sales at the NJFPA the 2021 NJFPA Annual Conference, presented by M&T Bank, with a focus on three key themes — supply chain, sustainability, and triumph in the face of COVID-19. Zak was invited to showcase how his team used all of the above to do their best in sales, marketing and branding during the pandemic.
Zak Romanoff, disruptor in the food distribution, marketing, and sales world, invites his UConn buddy, Joe Cunningham, to discuss Zak’s career since college and how it morphed into the motivational clothing line that Zak introduced today. The Brand Advocate clothing line isn’t just for the Omni Team to wear. Zak presents his inspiration, as he navigates today’s business environment and brings it to life for everyone else to relish.
TAP INTO THE NETWORK WITH OMNI
OMNI Food Sales is a New York based Food Brand Advocate, working with food brands to increase their sales and launch new items at traditional grocery retailers in the Metro New York market. The Metro NY NJ Supermarket landscape is comprised of 25+ retailers and over 1300 stores requiring a customized approach for each retailer in each neighborhood.
OMNI IS IN THE NEW ENGLAND MARKET
In addition to providing full coverage in the Metro NY/NJ Market, OMNI Food Sales also provides full coverage in the New England Market- calling on all top retailers in/around the Boston area.