By Zak Romanoff


One of my favorite buyers recently retired. Over the years, him and I had developed a great relationship. There was a level of trust on both sides. I proved myself to him and he rewarded me for that. We had a lot of success together. I will miss him, but the show must go on.

This is why you need to love the process. Love the process of selling your principals, presenting new items, and putting products on shelves of supermarkets in the NY area…

There will come a point in time where you have to start on a brand new page with someone, even though you’ve been down that road plenty of times before. Don’t forget that no matter how old you are or how successful you are, you still need to go out and show NEW people that you CAN and WILL perform for them too.



Agree? Disagree? Send me an e-mail, I would love to hear your thoughts…



OMNI Food Sales is a New York Food Brand Advocate sales and marketing company… Working with food brands to increase their sales/ launch new items at traditional grocery retailers in the Metro New York market…

Check out our short film about the market with the highest number of independently owned supermarkets in the country!

Follow me on Instagram @zakromanoff