What is Your Basketball?

What is Your Basketball?

By Zak Romanoff zak@omnifs.com April 2, 2018   Why am I posting a pic of our OMNI basketball team? Because working in #sales is #highpressure. We often need to do whatever we can to ‘beat last year’s number’. This can be mentally tolling. I’m not one of...
OMNI Food Sales = Brand Advocate

OMNI Food Sales = Brand Advocate

By Zak Romanoff Zak@omnifs.com March 26, 2018   “They are lazy”  “They don’t care about the business” “They are a necessary evil”  These are all things said about food brokers. It makes my stomach turn when I hear this. The truth is, a few bad ones give us all...
The Show Must Go On!

The Show Must Go On!

By Zak Romanoff zak@omnifs.com March 19, 2018   One of my favorite buyers recently retired. Over the years, him and I had developed a great relationship. There was a level of trust on both sides. I proved myself to him and he rewarded me for that. We had a lot of...
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