It’s in My DNA

It’s in My DNA

By Zak Romanoff Zak@omnifs.com   I represent the 5th generation of Romanoff’s in the food industry.  OMNI was founded 20+ years ago by my father. This business is literally in my DNA. Family businesses are able to make strategic long term investments and...
Learn Something New on Almost Every Call

Learn Something New on Almost Every Call

By Zak Romanoff zak@omnifs.com   Celebrating a successful sales call with a Sicilian slice from the best pizzeria I know #salspizza. We covered some ground today. I learn something new on almost every call I go on, and today was no exception. When you do...
15 Years Ago, UA Wasn’t on Anybody’s Radar

15 Years Ago, UA Wasn’t on Anybody’s Radar

By Zak Romanoff Zak@omnifs.com   http://omnifs.com/wp-content/uploads/2018/02/UA-VIDEO.mp4   15 years ago, UA wasn’t on anybody’s radar.  Today they are the #1 innovator in the sports apparel biz. Who would’ve thought?  Sure people told Kevin...
You Gotta Love the Work You Do

You Gotta Love the Work You Do

By Zak Romanoff Zak@omnifs.com   You have to love the work you do…   Effectively selling to supermarkets requires keeping your finger on the pulse of what’s happening at store level. This means collecting firsthand knowledge from the people that work...
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