Our host, Zak Romanoff, sits down with the founder of YaVe Tequila, Joe Cruz, and his friend and investor, Danny Reyes, to discuss the journey of starting his own liquor brand.
From YaVe Tequila:
Joe Cruz Jr. was born and raised in Harlem, New York. He made a career out of building brands in the Liquor Industry and took the leap of faith to create his own Spirits brand. His drive is to create a Tequila that is so smooth that everyone of age can enjoy it. He is on a mission to set an example for aspiring entrepreneurs to prove that you don’t have to come from great privilege to create a meaningful and successful brand.
What does YaVe mean? YaVe, spelled “Llave” in Spanish means “Key”. We spell it phonetically so everyone can pronounce and remember the name. Keys represent access and can unlock new potential. They are something you touch every day and our Founder set out on a mission to create a Tequila that offers a unique variety of flavors that unlock possibilities to create drinks and special experiences amongst friends.
Zak Romanoff is a disruptor in the food distribution, marketing, and sales world. Zak has removed the term Food Broker from his vocabulary, rejuvenating a once stale industry. This Brand Advocate shares his knowledge of Business, Entrepreneurship, and the billion dollar Food Industry.
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OMNI Food Sales is a New York based Food Brand Advocate, working with food brands to increase their sales and launch new items at traditional grocery retailers in the Metro New York market.