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You Gotta Love the Work You Do
By Zak Romanoff Zak@omnifs.com February 14, 2017 You have to love the work you do... Effectively selling to supermarkets requires keeping your finger on the pulse of what's happening at store level. This means collecting firsthand knowledge from the people...
Finish Strong or Someone Else Will
By Zak Romanoff Zak@omnifs.com December 20, 2017 Well it's December and everyone is talking about the end of the year, but can we hold on for 1 minute please? I love running in Tough Mudder and Spartan races. They get my adrenaline pumping and I love the team...
Zak Romanoff at the K-Food Fair
By Zak Romanoff zak@omnifs.com September 11, 2017 I was honored to be invited by the Korean government, to speak with a group of food exporters, about the vital role Brand Advocates play in launching product lines in the New York Market. The K-Food Fair New York is an...
A Food Brand Advocate’s Take on Amazon’s Purchase of Whole Foods
By Zak Romanoff Zak@omnifs.com July 12, 2017 I’ve heard a wide range of opinions about Amazon’s recent purchase of Whole Foods for $13.7 billion, from “Whole Foods is going to immediately lower all its prices” to “this is the end of traditional retail stores”. I...
December Welcomes a New Foodtown Supermarket to NYC
By Rich Anderson rich@omnifs.com December 23, 2019 On December 1st, the Foodtown of Washington Heights celebrated its Grand Opening, with festivities that continued through the weekend. The supermarket is owned by the Abed Family, who also operate two additional...
Supermarket Customers’ #1 Request is More In-Store Product Sampling (IRI Data Shows)
By Zak Romanoff zak@omnifs.com December 19, 2016 A recent IRI report (Mintel Grocery Retailing Survey Nov'15) shared the top innovation/improvement people are most interested in while shopping for groceries is “more sampling so I can try a product before buying it”...
New World Class ShopRite in South Plainfield, NJ Makes A Statement!
By Zak Romanoff zak@omnifs.com December 5, 2016 Any food company selling Wakefern should know these three names: Saker Village Inserra These are the top 3 groups by store count in Wakefern (excluding corporately owned stores). In early November the Saker family...
Don’t Get Left Behind with New FDA Labeling Laws…
By Zak Romanoff zak@omnifs.com November 25, 2016 The food industry is the target of multiple pieces of legislation aimed at bringing reform and a sense of transparency to consumers. There are several laws slated to go into effect in the near future that all food...
America’s Food Basket Makes a Surprising Move
By Zak Romanoff zak@omnifs.com November 9, 2016 While the dust continues to settle in the Metro NY landscape, independent retailers are looking to receive both the lowest prices on goods and the highest levels of service from distributors. America’s Food Basket, also...
Food Bazaar Continues to Climb
By Zak Romanoff zak@omnifs.com November 3, 2016 On Tuesday November 1st, Bogopa / Food Bazaar held a grand opening for its newest location in North Bergen, New Jersey. The former Food Basics location had been closed for approximately 1 year as Bogopa acquired and...
Key Food: The New Powerhouse
By : Zak Romanoff Zak@omnifs.com November 3, 2016 Last Thursday , October 27th the Key Food Vendor Summit was held at the Hilton Garden Inn in Staten Island, New York. Close to 800 people representing the vendor community were gathered. This is the 3rd year of...
3 Things Anyone Can Do To Be Successful!
By : Zak Romanoff Zak@omnifs.com August 21, 2016 One of my first mentors was Jimmy Aiello. Jimmy was drafted and served in the Vietnam war. When he returned, he began working as a meat cutter in a NY supermarket. Over time, Jimmy worked his way up to become...
Innovate Voluntarily Before You Are Forced to Catch Up
By : Zak Romanoff zak@omnifs.com March 1, 2016 The internet will gradually impact and potentially disrupt every industry in our economy. Today's leading food companies can choose to be content with what they are or they can look to the future for what's...