Services
OMNI is comprised of 3 main divisions:
Success comes from the 3 divisions working in unison. New items/lines are presented to accounts by business managers, admin support sets up new items on customer portals and facilitates order delivery dates and quantities between customer and manufacturer, and the retail team secures placement on shelves. All 3 segments are necessary for smooth execution.
Account Management
- Quarterly Ad Planners
- Ad Tracking
- Promotion Analysis
- Principal Reviews
- Account Reviews
- Professional Representation at Food Shows
- Incentive Programs to Customers
- New Item Presentations
- Maintain Regular Contact With Buyers
- Strategic Planning
- Growth Strategy
- Quarterly Ad Planners
- Ad Tracking
- Promotion Analysis
- Principal Reviews
- Account Reviews
- Professional Representation at Food Shows
- Incentive Programs to Customers
- New Item Presentations
- Maintain Regular Contact With Buyers
- Strategic Planning
- Growth Strategy
Administrative Support
- Administration
- Customer Specific Portal Work
- Bilingual Telemarketing
- Order processing/price checking
- Financial Administration
- Customer Service
- Deduction Management
- Order Invoice Reconciliation
- Order Tracking
- Last Sale Recap
- Administration
- Customer Specific Portal Work
- Bilingual Telemarketing
- Order processing/price checking
- Financial Administration
- Customer Service
- Deduction Management
- Order Invoice Reconciliation
- Order Tracking
- Last Sale Recap
When it comes to RETAIL, OMNI merchandisers review stock counts with department heads to assure accurate quantities. OMNI also suggests orders based on current inventories and upcoming features, setup POS material, and participate in ride-alongs with supervisors. Part of our standard support practices includes store calls, product blitzes, and keeping an open line of communication. Merchandisers survey the demographics of each zone they cover. This helps us to target certain areas for item launches.
OMNI also provides specific analysis of market demographics, which is critical in such a segmented market like New York. OMNI operates within budgets for both turn and promotional periods.
Retail Team
- Administer Incentive Programs
- Advance Suggested Ad Planning
- Arrangement of Full Distribution
- Business Building Programs
- Competitive Distribution Analysis
- Current Distribution Status
- Distribution Voids
- Implement Distribution Plan
- In-Store Demos
- In-Store Merchandising Contests
- Introductory Programs
- Routine Retail Store Coverage
- Special Requests (Case sets, Signs, Labels)
- Administer Incentive Programs
- Advance Suggested Ad Planning
- Arrangement of Full Distribution
- Business Building Programs
- Competitive Distribution Analysis
- Current Distribution Status
- Distribution Voids
- Implement Distribution Plan
- In-Store Demos
- In-Store Merchandising Contests
- Introductory Programs
- Routine Retail Store Coverage
- Special Requests (Case sets, Signs, Labels)
Independent Marketplace
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In addition to keeping up with traditional supermarket chains like ShopRite, the other fastest growing segment of the marketplace are the Independents, which now accounts for more than 25% total ACV in Metro NY.
Who are these “Independents”? Give us a call to find out!
