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This is our blog, where we post our ideas and videos, mostly about the retail food industry in Metro New York. We started this blog to communicate with food companies of all types, and people that desire more information about this vitally important industry. The food business touches billions of people every day. We are glad you are here, let’s talk food!

Ep. 7 – Interview with Chef Via Melissa

Our host, Zak Romanoff, speaks with chef and entrepreneur Melissa Eboli of Via’s Kitchen.  She left a successful job in sales to pursue a culinary career, established her own business, and has even been featured on Dr. Oz.  Together they discuss her personal journey,...

Ep. 6 – Interview with the Founder of BuckWHAT! Foods

Our host, Zak Romanoff, sits down with the founder of BuckWHAT! Foods, Leeann Rybakov.  Utilizing buckwheat, a prominent (and surprisingly gluten free!) ingredient from her Ukrainian heritage, she started her company out of her love for cooking and a desire to create...

Ep. 5 – Interview with the Founder of YaVe Tequila

Our host, Zak Romanoff, sits down with the founder of YaVe Tequila, Joe Cruz, and his friend and investor, Danny Reyes, to discuss the journey of starting his own liquor brand. From YaVe Tequila: Joe Cruz Jr. was born and raised in Harlem, New York. He made a career...

Ep. 4 – Zak’s Speech at the K-Food Fair

At the K-Food Fair, our host Zak Romanoff gives a speech to 50 of the largest Food Exporters from Korea, highlighting the 5 main benefits of hiring a Brand Advocate like OMNI Food Sales. We hope you enjoy Episode 4 of the The Brand Advocate!   Zak Romanoff is a...

Ep. 3 – Q&A with an Aspiring Entrepreneur

Our host Zak Romanoff answers questions about launching and operating a successful “Food Brokerage” company.  During this interview by a food industry professional who is looking to start his own “Food Brokerage” in another market, Zak gives insight into the value...

Ep. 2 – Food Industry News and Why it Matters

Our host Zak Romanoff discusses and gives his insight into several news stories affecting the Food Industry. We hope you enjoy The Brand Advocate Episode 2!   Zak Romanoff is a disruptor in the food distribution, marketing, and sales world. Zak has removed the...

Ep. 1 – Welcome to The Brand Advocate

Our host Zak Romanoff shares his experiences in the food industry while growing up in two family businesses, from his first jobs as Warehouse Selector and Truck Driver’s Assistant, to his current role as President of OMNI Food Sales.  Zak explains the difference...

BuckWHAT! Foods Interview

OMNI Food Sales Vice President Zak Romanoff interviews entrepreneur Leeann Rybakov, founder and owner of BuckWHAT! Foods. BuckWHAT! Website – https://buckwhat.com/ Instagram – https://www.instagram.com/buckwhatfoods/ Facebook –...

YaVe Tequila Interview

OMNI Food Sales Vice President Zak Romanoff sits down with Joe Cruz and Danny Reyes of YaVe Tequila to discuss the journey of starting their own liquor brand.   YaVe Tequila Website – https://www.yavetequila.com/ Instagram –...

Brand Advocate

By : Zak Romanoff Zak@omnifs.com   A brand advocate is hired to bring a brand opportunities to increase sales. One thing about OMNI Food Sales – we are resourceful. If there is an opportunity for brand growth, we communicate it to our partners. I smile...

Always Meet in Person

By : Zak Romanoff Zak@omnifs.com   Always meet in person. I know the drive is long, there’s traffic, and there are other things we can be doing but when people meet together they almost always collaborate to make things happen..,it’s human nature.   The...

Winning On Game Day

By : Zak Romanoff Zak@omnifs.com   In business and sales, you have to get UP for Game Day. Game Day is when you present your products. When you envision something happening in your mind and then you see it happen in front of your eyes, it’s a beautiful...

The Show Rolls On, Rain Or Shine

By : Zak Romanoff Zak@omnifs.com   The best marketing/sales plan in the world will fail if it is not based around reality.  Put lots of thought and creativity into your promotions, but make sure they are based on practicality.  Get out there and see what trends,...
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