News / Blog
Don’t miss a post! Subscribe to receive emails automatically every time we post!
This is our blog, where we post our ideas and videos, mostly about the retail food industry in Metro New York. We started this blog to communicate with food companies of all types, and people that desire more information about this vitally important industry. The food business touches billions of people every day. We are glad you are here, let’s talk food!
Ep. 3 – Q&A with an Aspiring Entrepreneur
Our host Zak Romanoff answers questions about launching and operating a successful “Food Brokerage” company. During this interview by a food industry professional who is looking to start his own “Food Brokerage” in another market, Zak gives insight into the value...
Ep. 2 – Food Industry News and Why it Matters
Our host Zak Romanoff discusses and gives his insight into several news stories affecting the Food Industry. We hope you enjoy The Brand Advocate Episode 2! Zak Romanoff is a disruptor in the food distribution, marketing, and sales world. Zak has removed the...
Ep. 1 – Welcome to The Brand Advocate
Our host Zak Romanoff shares his experiences in the food industry while growing up in two family businesses, from his first jobs as Warehouse Selector and Truck Driver’s Assistant, to his current role as President of OMNI Food Sales. Zak explains the difference...
BuckWHAT! Foods Interview
OMNI Food Sales Vice President Zak Romanoff interviews entrepreneur Leeann Rybakov, founder and owner of BuckWHAT! Foods. BuckWHAT! Website – https://buckwhat.com/ Instagram – https://www.instagram.com/buckwhatfoods/ Facebook –...
YaVe Tequila Interview
OMNI Food Sales Vice President Zak Romanoff sits down with Joe Cruz and Danny Reyes of YaVe Tequila to discuss the journey of starting their own liquor brand. YaVe Tequila Website – https://www.yavetequila.com/ Instagram –...
Brand Advocate
By : Zak Romanoff Zak@omnifs.com A brand advocate is hired to bring a brand opportunities to increase sales. One thing about OMNI Food Sales – we are resourceful. If there is an opportunity for brand growth, we communicate it to our partners. I smile...
Always Meet in Person
By : Zak Romanoff Zak@omnifs.com Always meet in person. I know the drive is long, there’s traffic, and there are other things we can be doing but when people meet together they almost always collaborate to make things happen..,it’s human nature. The...
Winning On Game Day
By : Zak Romanoff Zak@omnifs.com In business and sales, you have to get UP for Game Day. Game Day is when you present your products. When you envision something happening in your mind and then you see it happen in front of your eyes, it’s a beautiful...
The Show Rolls On, Rain Or Shine
By : Zak Romanoff Zak@omnifs.com The best marketing/sales plan in the world will fail if it is not based around reality. Put lots of thought and creativity into your promotions, but make sure they are based on practicality. Get out there and see what trends,...
Do What Makes You Happy
By : Zak Romanoff zak@omnifs.com I love these events for a few reasons: 1) No phones-it feels great to be one with nature for a few hours 2) We are not concerned with completion time – finishing as a team is the goal in itself 3) It’s all about...
Always Remember Where You Started
By : Zak Romanoff zak@omnifs.com When I was 15 and saving money to buy my first car, one of my first jobs was as a “locker room attendant” at Old Oaks Country Club. My tasks included cleaning members’ golf shoes, shining members’ dress...
Anything Worthwhile Is Going To Take Time And Effort
By Zak Romanoff Zak@omnifs.com Anything worthwhile in life is going to take time and effort. If you want to be the best, you have to do the best work. In the food industry, we aren’t designing rockets, we are serving families and helping people find the...
Not All Days Are Created Equal
By Zak Romanoff Zak@omnifs.com Not all days are created equal. Days, weeks, and sometimes months are spent preparing, organizing, discussing, and thinking about what decisions to make in meetings. Much fewer days will be spent actually meeting the people you...
No Shortcuts in this Market
By : Zak Romanoff zak@omnifs.com Metro New York is the most difficult market to sell in the entire country because there are hundreds of independently owned stores. Even the big chains are independently owned and each of them manages every store’s...
The Cardi B Phenomenon And Why It Matters To The Food Industry
By Zak Romanoff zak@omnifs.com It’s hard not to notice Cardi B these days. Her hit – single “Bodak Yellow” broke all kinds of records in 2017, she’s had a few more chart-toppers since then, and last week her debut rap album “Invasion of Privacy” became...
What is Your Basketball?
By Zak Romanoff zak@omnifs.com Why am I posting a pic of our OMNI basketball team? Because working in #sales is #highpressure. We often need to do whatever we can to ‘beat last year’s number’. This can be mentally tolling. I’m not one of those people who...
OMNI Food Sales = Brand Advocate
By Zak Romanoff Zak@omnifs.com “They are lazy” “They don’t care about the business” “They are a necessary evil” These are all things said about food brokers. It makes my stomach turn when I hear this. The truth is, a few bad ones give us all a bad name. My...
