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This is our blog, where we post our ideas and videos, mostly about the retail food industry in Metro New York. We started this blog to communicate with food companies of all types, and people that desire more information about this vitally important industry. The food business touches billions of people every day. We are glad you are here, let’s talk food!

The Show Rolls On, Rain Or Shine

By : Zak Romanoff Zak@omnifs.com   The best marketing/sales plan in the world will fail if it is not based around reality.  Put lots of thought and creativity into your promotions, but make sure they are based on practicality.  Get out there and see what trends,...

Do What Makes You Happy

By : Zak Romanoff zak@omnifs.com   I love these events for a few reasons: 1) No phones-it feels great to be one with nature for a few hours  2) We are not concerned with completion time – finishing as a team is the goal in itself  3) It’s all about...

Always Remember Where You Started

By : Zak Romanoff zak@omnifs.com   When I was 15 and saving money to buy my first car, one of my first jobs was as a “locker room attendant” at Old Oaks Country Club. My tasks included cleaning members’ golf shoes, shining members’ dress...

Anything Worthwhile Is Going To Take Time And Effort

By Zak Romanoff Zak@omnifs.com   Anything worthwhile in life is going to take time and effort. If you want to be the best, you have to do the best work.  In the food industry, we aren’t designing rockets, we are serving families and helping people find the...

Not All Days Are Created Equal 

By Zak Romanoff Zak@omnifs.com   Not all days are created equal. Days, weeks, and sometimes months are spent preparing, organizing, discussing, and thinking about what decisions to make in meetings.  Much fewer days will be spent actually meeting the people you...

No Shortcuts in this Market

By : Zak Romanoff zak@omnifs.com   Metro New York is the most difficult market to sell in the entire country because there are hundreds of independently owned stores.  Even the big chains are independently owned and each of them manages every store’s...

What is Your Basketball?

By Zak Romanoff zak@omnifs.com   Why am I posting a pic of our OMNI basketball team? Because working in #sales is #highpressure. We often need to do whatever we can to ‘beat last year’s number’. This can be mentally tolling. I’m not one of those people who...

OMNI Food Sales = Brand Advocate

By Zak Romanoff Zak@omnifs.com   “They are lazy”  “They don’t care about the business” “They are a necessary evil”  These are all things said about food brokers. It makes my stomach turn when I hear this. The truth is, a few bad ones give us all a bad name. My...

The Show Must Go On!

By Zak Romanoff zak@omnifs.com   One of my favorite buyers recently retired. Over the years, him and I had developed a great relationship. There was a level of trust on both sides. I proved myself to him and he rewarded me for that. We had a lot of success...

It’s in My DNA

By Zak Romanoff Zak@omnifs.com   I represent the 5th generation of Romanoff’s in the food industry.  OMNI was founded 20+ years ago by my father. This business is literally in my DNA. Family businesses are able to make strategic long term investments and...

Learn Something New on Almost Every Call

By Zak Romanoff zak@omnifs.com   Celebrating a successful sales call with a Sicilian slice from the best pizzeria I know #salspizza. We covered some ground today. I learn something new on almost every call I go on, and today was no exception. When you do...

15 Years Ago, UA Wasn’t on Anybody’s Radar

By Zak Romanoff Zak@omnifs.com   http://omnifs.com/wp-content/uploads/2018/02/UA-VIDEO.mp4   15 years ago, UA wasn’t on anybody’s radar.  Today they are the #1 innovator in the sports apparel biz. Who would’ve thought?  Sure people told Kevin...

You Gotta Love the Work You Do

By Zak Romanoff Zak@omnifs.com   You have to love the work you do…   Effectively selling to supermarkets requires keeping your finger on the pulse of what’s happening at store level. This means collecting firsthand knowledge from the people that work...

Finish Strong or Someone Else Will

By Zak Romanoff Zak@omnifs.com   Well it’s December and everyone is talking about the end of the year, but can we hold on for 1 minute please? I love running in Tough Mudder and Spartan races. They get my adrenaline pumping and I love the team aspect of...

Zak Romanoff at the K-Food Fair

By Zak Romanoff zak@omnifs.com I was honored to be invited by the Korean government, to speak with a group of food exporters, about the vital role Brand Advocates play in launching product lines in the New York Market. The K-Food Fair New York is an annual b2b trade...