By Zak Romanoff


This friend knew my late great grandfather Nat, late grandfather Jerry, my father, and me – 4 generations of Romanoff’s. Lord help him!  He’s still smiling!

To know where an industry is going, you have to listen and learn where it came from and how it evolved. It’s not enough to be young, confident, and full of bright ideas. To be highly efficient, you need the wisdom learned from people who walked those paths before you.

A lot has changed in the supermarket industry over the years, but some things have stayed the same.

Do the right thing. No quick fixes. Build goodwill with others. Treat others with respect. Earn your reputation. Worry about being the best version of yourself. Be aware of the competition, but don’t focus too much on them. Cover your bases. Analytics. Remember to smile! 😃


Agree? Disagree? Send me an e-mail, I would love to hear your thoughts…



OMNI Food Sales is a New York Food Brand Advocate sales and marketing company… Working with food brands to increase their sales/ launch new items at traditional grocery retailers in the Metro New York market…

Check out our short film about the market with the highest number of independently owned supermarkets in the country!

Follow me on Instagram @zakromanoff