No Shortcuts in this Market

No Shortcuts in this Market

By : Zak Romanoff zak@omnifs.com   Metro New York is the most difficult market to sell in the entire country because there are hundreds of independently owned stores.  Even the big chains are independently owned and each of them manages every store’s...
The Cardi B Phenomenon And Why It Matters To The Food Industry

The Cardi B Phenomenon And Why It Matters To The Food Industry

By Zak Romanoff zak@omnifs.com   It’s hard not to notice Cardi B these days. Her hit – single “Bodak Yellow” broke all kinds of records in 2017, she’s had a few more chart-toppers since then, and last week her debut rap album “Invasion of Privacy” became...
What is Your Basketball?

What is Your Basketball?

By Zak Romanoff zak@omnifs.com   Why am I posting a pic of our OMNI basketball team? Because working in #sales is #highpressure. We often need to do whatever we can to ‘beat last year’s number’. This can be mentally tolling. I’m not one of those people who...
OMNI Food Sales = Brand Advocate

OMNI Food Sales = Brand Advocate

By Zak Romanoff Zak@omnifs.com   “They are lazy”  “They don’t care about the business” “They are a necessary evil”  These are all things said about food brokers. It makes my stomach turn when I hear this. The truth is, a few bad ones give us all a bad name. My...
The Show Must Go On!

The Show Must Go On!

By Zak Romanoff zak@omnifs.com   One of my favorite buyers recently retired. Over the years, him and I had developed a great relationship. There was a level of trust on both sides. I proved myself to him and he rewarded me for that. We had a lot of success...