15 Years Ago, UA Wasn’t on Anybody’s Radar

15 Years Ago, UA Wasn’t on Anybody’s Radar

By: Zak Romanoff Zak@omnifs.com   15 years ago, UA wasn’t on anybody’s radar…today they are the #1 innovator in the sports apparel biz…who would’ve thought? I’m sure people told Kevin Plank he would never make it…too many...
You Gotta Love the Work You Do

You Gotta Love the Work You Do

By: Zak Romanoff Zak@omnifs.com   You have to love the work you do…   Effectively selling to supermarkets requires keeping your finger on the pulse of what’s happening at store level. This means collecting firsthand knowledge from the people that work...
Zak Romanoff at the K-Food Fair

Zak Romanoff at the K-Food Fair

By Zak Romanoff zak@omnifs.com I was honored to be invited by the Korean government to speak with a group of food exporters about the vital role Brand Advocates play in launching product lines in the New York market. K-Food Fair New York is an annual business to...
A Food Brand Advocate’s take on Amazon’s purchase of Whole Foods

A Food Brand Advocate’s take on Amazon’s purchase of Whole Foods

By Zak Romanoff zak@omnifs.com I’ve heard a wide range of opinions about Amazon’s recent purchase of Whole Foods for $13.7 billion, from “Whole Foods is going to immediately lower all its prices” to “this is the end of traditional retail stores”. I disagree with both...