It’s in My DNA

It’s in My DNA

By Zak Romanoff Zak@omnifs.com February 28, 2018   I represent the 5th generation of Romanoff’s in the food industry.  OMNI was founded 20+ years ago by my father. This business is literally in my DNA. Family businesses are able to make strategic long term...
Learn Something New on Almost Every Call

Learn Something New on Almost Every Call

By Zak Romanoff zak@omnifs.com February 26, 2018   Celebrating a successful sales call with a Sicilian slice from the best pizzeria I know #salspizza. We covered some ground today. I learn something new on almost every call I go on, and today was no exception....
15 Years Ago, UA Wasn’t on Anybody’s Radar

15 Years Ago, UA Wasn’t on Anybody’s Radar

By Zak Romanoff Zak@omnifs.com February 19, 2017   http://omnifs.com/wp-content/uploads/2018/02/UA-VIDEO.mp4   15 years ago, UA wasn’t on anybody’s radar.  Today they are the #1 innovator in the sports apparel biz. Who would’ve thought?  Sure...
You Gotta Love the Work You Do

You Gotta Love the Work You Do

By Zak Romanoff Zak@omnifs.com February 14, 2017   You have to love the work you do…   Effectively selling to supermarkets requires keeping your finger on the pulse of what’s happening at store level. This means collecting firsthand knowledge from the...
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